Clean, pure delivery system is in keeping with growing industry demand
The best-in-class whole-food cranberry powder is now available with an equally best-in-class clean and pure delivery system. Fruit d’Or Nutraceuticals has pioneered encapsulation of its cranberry powders, both organic and conventional, into a two-piece capsule without the use of lubricating agents. “This means there are no fillers, chemicals, additives or excipients within these easy-to-swallow vegetarian capsules,” explains Stephen Lukawski, VP of global business development and sales for Fruit d’Or Nutraceuticals. “This is just pure, all-natural standardized cranberry powder, the way Mother Nature intended.”
According to Spins data, cranberry ranks among this country’s top five-selling botanical ingredients, experiencing $66 million in sales in 2015, a 16 percent year-over-year growth. “With this growth, customers are also demanding a complete premium product, including the delivery system as well as contents. Fruit d’Or is in alignment with this demand. We believe this is another opportunity for us to raise the bar by providing standardized whole-food cranberry product in a clean, pure capsule,” says Lukawski.
Earning consumers’ trust by ensuring farm-to-finish quality
Fruit d’Or is the first to bring to market both organic and conventional non-GMO powders, pesticide- and heavy metal-free, that may now be processed into capsules with a fill weight of at least 500 mg of pure cranberry. Fruit d’Or is the only cranberry company that guarantees a standardized potency of its natural cranberry powders to contain a minimum of 7 percent proacnthocyanidin (PAC) content.
Further, the company can now sell vegetarian bulk capsules, containing either organic or conventional cranberry powders, that are standardized for purity, potency and guaranteed quality from the field to the consumers, more and more of whom are demanding “clean” ingestibles.
“The value proposition is evident and so are the benefits,” Lukawski asserts. “We have now raised the bar of quality even further against our competition by giving supplement manufacturers an alternative clean and pure whole-food cranberry powder that can help save money and generate greater sales for the industry.”
Fruit d’Or was the first whole-food cranberry powder company to sign up for the Cranberry Quality Assurance (CQA) program and to achieve the CQA seal. Under this supplier testing program, the whole-food cranberry powder submitted undergo the following tests:
- Fingerprint analysis for identification and quantification of PACs via MALTI-TOF
- DNA sequential bar coding for authenticity
- Analysis for adulteration via MALTI-TOF
- Standardization of biomarkers such as PACs
- Anti-adhesion testing to establish efficacy
Recognized as the new world leader in natural, organic cranberry, Fruit d’Or is the only cranberry company that plants, grows, harvests and dries its own cranberry product into nutraceutical powders. Farm to factor, Fruit d’Or is positioned as the cranberry solution provider. Fruit d’Or is committed to investing in partnerships with other leading nutraceutical ingredient suppliers based on scientific research and innovation.
Fruit d’Or is the first whole-food cranberry company to collaborate with Dr. Christian G. Krueger, research scientist and CEO of Complete Phytochemical Solutions, LLC, and the University of Wisconsin, to perform a fingerprint analysis of both the supplier’s whole cranberry powder and cranberry protein powder. This analysis also identified the integrity of the starting cranberry power, identifying and quantifying active biomarkers, and preventing adulteration of the cranberry. Unlike other cranberry suppliers, Fruit d’Or is the only cranberry supplier to have done these standardized tests for natural cranberry powders.
A few months later, after completing various anti-adhesion studies with Rutgers University that showed more than 70 percent success on the effects that soluble and insoluble PACs have on treating urinary tract infections (UTIs), Fruit d’Or performed an anti-invasion study with the University of Wisconsin and Complete Phytochemical Solutions LLC, to gather preclinical evidence of cranberry’s benefit on gut health. This test showed encouraging results of the positive effect that insoluble PACs may have on preventing UTI through the gut.
“Now we are moving beyond cranberry and its role in supporting against UTIs, discovering new health benefits associated with our cranberry, such as synergism with probiotics and oral health,” Lukawski says. “For example, we have been able to successfully reduce the water activity in our cranberry through a proprietary manufacturing process that enables us to work together with probiotics, which has been typically quite challenging for the majority of cranberry suppliers because both cranberry juice powders and natural cranberry powders have too much water activity, potentially more quickly degrading the probiotic cultures.”
Lukawski adds that Fruit d’Or’s cranberry products, Cran Naturelle and Cran d’Or, are further distinguished by being non-GMO project verified; non-dairy; gluten-, soy- and preservative-free and vegetarian/vegan friendly.
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About Cran Naturelle
Cran Naturelle is clinically studied 100% all natural whole food organic cranberry that is non-GMO, pesticide free, and contains no fillers, additives, or flow agents. Direct from the growers in Quebec, the cranberry is planted, harvested and dried by Fruit d’Or. Independent laboratory testing shows it contains the highest proanthocyanidin content of any natural cranberry ingredient on the market.
About Fruit d’Or
Fruit d’Or Nutraceuticals is a global leader in organic processing and supply of nutraceutical cranberry and blueberry powders. The company positions itself as a next generation partner in advanced cranberry by providing cutting-edge innovation in technology and science. Fruit d’Or Nutraceuticals engages in product development, research and a commitment to quality and safety to distinguish itself from the competition — the company controls the quality from the seed to the field, from harvest to manufacturing to retail. This one-stop, farm-to-factory Canadian facility provides non-GMO, organic, state-of-the-art quality control, and traceability — key factors to its and the industry’s future growth and long-term success.