QUEBEC, CANADA — Fruit d’Or Nutraceuticals, an established leader in the cranberry industry, has introduced organic cranberry juice powders to both the beverage and dietary supplement markets.
According to Stephen Lukawski, Director of Global Sales and Business Development, Fruit d’Or Nutraceuticals is the first to market to introduce organic cranberry juice powders that meets the needs for both the dietary supplement and beverage industry manufacturers.
“Unlike other natural cranberry juice powders that are spray-dried, Fruit d’Or has developed water-soluble organic cranberry powders from cranberry juice concentrate using a special drying process called infrared,” he explains.
This drying process involves low temperatures that limit the degradation of the integrity of the cranberry juice concentrate and has many advantages over spray-, freeze- and drum-drying technology. Lukawski says, “We believe our water-soluble cranberry juice powder is superior than all other water-soluble natural cranberry juice powders. Most cranberry juice powders are hydroscopic as they are sticky and clump together making it difficult to work with. Our organic cranberry juice powders have a better taste profile, richer color, and more attractive flowability and dispersion that makes it much easier for supplement and beverage manufacturers to use. Even better, our organic cranberry juice powders deliver a guaranteed potency of natural proanthocyanidin content.”
As with all other cranberry ingredients that Fruit d’Or produces the new cranberry juice powder is tested for DNA and adulteration as the basis for ensuring safety and efficacy for consumers.
“Providing organic cranberry juice powder is just another step in delivering a guarantee of quality that will raise the bar of efficacy and standardization in the cranberry industry,” Lukawski comments. “Since Fruit d’Or is a vertically integrated company we touch the cranberry every step of the way from field to shelf . As a result we control the quality and have complete transparency in order to gain the necessary confidence from supplement and beverage manufacturers. By raising the bar of quality in the natural cranberry juice market we hope to bring peace of mind to manufacturers, retailers and consumers that they are getting the best quality possible.”
NOTE: Stop by booth #707 at SupplySide West to taste cranberry juice samples and review documents.
About Cran Naturelle
Cran Naturelle is clinically studied 100% all natural whole food organic cranberry that is nonGMO, pesticidefree, and contains no fillers, additives, or flow agents. Direct from the growers in Quebec the cranberry is planted ,harvested and dried by Fruit d’Or . Independent laboratory testing shows it contains the highest proanthocyanidin content of any natural cranberry ingredient on the market.
About Fruit d’Or
Fruit d’Or Nutraceuticals is a global leader in organic processing and supply of nutraceutical cranberry and blueberry powders. The company positions itself as a next generation partner in advanced cranberry by providing cutting-edge innovation in technology and science. Fruit d’Or Nutraceuticals engages in product development, research and a commitment to quality and safety to distinguish itself from the competition the company controls the quality from the seed to the field, from harvest to manufacturing to retail. This one-stop Canadian facility provides non-GMO, organic, state-of-the-art quality control, and traceability key factors to its and the industry’s future growth and long-term success.